Digital Marketing Essentials

Building a Digital Market via Websites and Email

Course: 38 Minutes

• Building a Digital Market via Websites and Email
• Online Search Behavior
• Why Businesses Need a Website
• Matching a Website to Customer Need
• Design for User Experience
• Customer Journey and Conversions
• Key Concepts of Email Marketing
• Advantages of Email Marketing
• Email Campaigns and the Customer Journey
• Knowledge Check: Reviewing Your Digital Market Skills

Social Media and Social Selling

Course: 41 Minutes

• Social Media and Social Selling
• Key Concepts of Social Media
• Social Media Platforms
• The Benefits of Social Media
• The Benefits of an Active Community
• Social Media Advertising
• Social Media and Digital Strategy
• Social Media Tools
• Social Selling
• Personal Branding
• Knowledge Check: Reviewing Your Branding and Selling on Social Media Skills

Creating Effective Social Customer Service

Course: 32 Minutes

• Creating Effective Social Customer Service
• Digital and Customer Behavior
• Social Media and Customer Expectations
• Social Customer Service
• Advantages of Social Customer Service
• Live Chat and Chatbots
• Social Listening and Reputation Management
• Social Customer Service Challenges
• Monitoring Social Customer Service
• Knowledge Check: Assessing Your Skills for Effective Social Customer Service

Assessing Digital Challenges and Risks

Course: 32 Minutes

• Assessing Digital Challenges and Risks
• Data Breaches
• Internal and External Risks
• Data Protection and Cyber Threats
• Mitigating Risk Through Planning
• Practical Requirements for Managing Risk
• Responding to a Live Crisis
• Digital Challenges
• Legislation and the Use of Digital
• Knowledge Check: Reviewing Your Skills for Managing and Mitigating Digital Risks

Expanding Your Digital Mindset

Course: 21 Minutes

• Expanding Your Digital Mindset
• Digital: An Agile Approach
• Using Digital to Set Goals
• Using KPIs and Digital Data Analytics
• Digital and Your Own Role
• Digital Culture and the Organization
• Knowledge Check: Applying a Digital Mindset